Whangarei Accommodation - Top 10 Offline Website Marketing Tools

When most people think about marketing their website they think about "How can we get more traffic online" and yet they seem to totally disregard the Offline Website Marketing Tools already available free and in most cases they should be using.

To often website owners only include online website marketing tools in their "How You Heard About Us" drop down boxes on their contact pages. So on your contact page on your website make sure you have a drop down box with these options for your customers to select from. It will not be easy to track how many people are using these offline website marketing tools unless you ask them, one point to note, however. I want to set about in this article to give you 10 Offline Website Marketing Tools that are guaranteed to give you traffic.

. . So let us get started .

Offline Tool #1 - Put Your Website Address on Your Business Signs

That businesses with really effective websites still do not advertise their web address on their traditional bricks and mortar signage, even countries, if you are like my company we have spent thousands of dollars on advertising signage on our business headquarters in Townsville Australia but it still amazes me as I visit other towns and cities.

Less than ten, that's right. Do you realise that of the 200-300 businesses that are on our street less than 10 actually have their website address on their business? Then why wouldn't you as a business owner have your website address plastered all over your business signs. 000 vehicles going past each day which we will call free traffic, well there are 200 - 300 business on the street where we are located and in our street we have 37. Course you would. I am quite sure you would do anything to get that sort of traffic wouldn't you? 000 people per day to see you, how would you like 37! . . Let me throw a few things at you .

Than actually come into your store, they are more likely to first check out your website, studies have shown, if a person has a particular need for your products. They will be more likely to have a look at your website as soon as they get to work than any other time, if you do what you will find is that as people go to work and see your website address. Having your website address on your signage is a mandatory action, it doesn't matter whether you only get 100 cars a day or 1 million cars a day. " For the drive by traffic! Coles Myer etc put their stores on main roads, harvey Norman, "Why do companies like Walmart, and if you do not believe me then ask yourself a question, never underestimate drive by traffic? Going past your business is free traffic. How crazy is that!

Offline Tool #2 - Put Your Website Address On Your Vehicle

Then you need to tell your customers where to find you, if your business sells products and services via the internet. Course Not (Mind you I have seen a few cars that have even forgot that) then why would you forget to put your website address on your car. Would you forget to put your phone number on the car? You must also put your website address on it, if you have sign writing on your car for your business. This is a no brainer, just like the previous offline website marketing tool.

Never forget your website address on your vehicle, rule number 2, so. Then visiting our web address to see our prices and services and then booking their cars in, 30% of our car detailing traffic that I own actually comes from our vehicles and within that 30% over 60% of our business is derived from people seeing our cars on the road.

Offline Tool #3 - Put Your Website Address in Your Yellow Pages Advertisement and White Pages Advertisement

Then they will simply move on to the one that has a website address that tells them what they need to know, if the website address tells them nothing. Most people before they ring you will in fact check out your website first. Telephone number and web address, we pay thousands of dollars a year to be in the Yellow Pages and the three things we check to make sure are in our advertisements are our Address. It is truly a phenomenon. The world seems to be obsessed with the Yellow Pages.

Offline Tool #4 - Put Your Website Address on Your Business Cards

They simply refuse to deal with people who have a fax because they want to save money and faxing costs money. I know of some businesses that will not communicate with you through anything but email and the phone. Since a large proportion of business these days is done through email then not having just your email address is costing you business. Everybody in business should have an email address and website address and they should both appear on your business cards prominently. Look this one is another one of those no brainers.

Might look tacky but at least your customers will know how to contact you. If you have only just gone and got brand new business cards printed then go down to your local stationary supply company and buy some small stickers and stick them on the back. Get your website address on your business cards.

Offline Tool #5 - Put Your Website Address on all Media Advertising

Many many important sales are won or lost long before you ever see the customer and in many cases your website could be that deciding factor. When people see your website address they are more likely to visit your site first before coming into your store. Whether it is a leaflet drop or billboard advertising in Time Square (Nice if you can afford it) make sure that your website address is on the advertising, when ever you do any advertising at all.

Offline Tool #6 - If you are sponsoring a Charity or Sports Group Demand your Website Address be included next to your Company Name

To finish this off make sure that the Charity or sporting group gives the customers a way to find you. Then they are more likely to go to you then your competitors because you are actively supporting your community, if they see your details at a Charity or Sports function, just like before. The human race is really quite bizarre as they are more likely to remember your website address than your telephone number. If you have decided to sponsor a Charity or Charity Day or even a sports group then make sure that the Charity or Sporting group includes your Name and Your Website on their printed material.

Remember to have your website address on all of their printed material and signage if possible.

Offline Tool #7 - Put Your Website Address on your Uniforms

My recommendation to everyone is to include your website address as well. Most companies when developing their uniforms will only include their logos. The uniforms make my staff walking billboards for my company, one of the core reasons we give our staff uniforms is so that they are easily identifiable when they are out and about but more so.

This is one of the cheapest and free offline website marketing tools. Some of our biggest customers have come from the website address on my staff uniforms. Many people have told me they have seen my staff at the shopping centre and seen our web address on their uniforms and that is how they have found us.

Offline Tool #8 - Put Your Website Address on all of your Business Merchandise

Finding their website was simply to hard for me and so I gave up. I tried to look up their site and put in the usual but all I got was spam sites. The mug is a merchandise item from Prince George Savings Credit Union. I am sitting in our business headquarters writing this article and I looked over at a Stainless steel mug that my brother gave me from Canada (He lives in Canada). Let me give you an example. It is less intrusive to include your website address on your merchandise than it is to include your telephone number, in fact. Make sure you include your website address on the merchandise, if you are creating merchandise to give to your customers.

If they had their website address on this stainless steel mug then I could have easily looked up their website and maybe set up a bank account or invested some money with them but they have made it too difficult to do so. I should note that this stainless steel mug takes pride and place on my desk in my office and I use it all the time.

Simply to avoid the heavy sell, most people will go to your website rather then to call or visit your store first, remember. Then make sure you make it easy for your customers to find you, if your merchandise is designed to push your name or market you in the workplace.

Offline Tool #9 - Incorporate Your Website Address Into Your Logo

The core advantage to this is that where ever our logo is our website address is and it allows people to find an easy way for people to contact us. One of the things I did was to incorporate our website address in the logo, when I first setup our training and car detailing business. When I work with our SEO clients and their business coaches one of the things we look at is their logo.

" "We Are Lazy, remember the human credo! Your customers will always have a sure fire way to find you, if you are one of those companies that does not have a prominent office then people may find it to difficult to find you but if you include your website address in your logo. The only information about you they allow to be shown is your logo, often when you are sponsoring teams at football games.

Offline Tool #10 - Put Your Website Address On Your Press Releases

Because most of these three media sites have PR rankings of 8 or more which means this will help you in your webpage rankings in the search engines, the advantage to you as the website owner is that the link they include in the text will be treated as a high quality link over others. Ninemsn and CNN to do this, i have noticed a trend at MSNBC. In particular when they post information about your press release on their websites, media companies will actually include your website address in their news stories, many a time. When ever you release a press release ensure that you put your website address on it.

As at least in this tragic circumstance there will be some good come out of it. . . Which I am very ecstatic about . Virtually every single media outlet around the world has posted the website address on their websites which means this website is doing outstandingly well. As a proud Australian I was heartbroken to hear about the death of Steven Irwin an Australian Icon and Legend and also a proud Queenslander like me but when his family did the press release about his death and what he stood for they included the Wild Life Warriors website address on the press release, for example. The other point to this is that you may find a traffic peak whilst your news story is actually visible or being played.

I want to reiterate the 10 Offline Website Marketing Tools you should be utilising - to finish off,

Offline Tool #1 - Put Your Website Address on Your Business Signs

Offline Tool #2 - Put Your Website Address On Your Vehicle

Offline Tool #3 - Put Your Website Address in Your Yellow Pages Advertisement and White Pages Advertisement

Offline Tool #4 - Put Your Website Address on Your Business Cards

Offline Tool #5 - Put Your Website Address on all Media Advertising

Offline Tool #6 - If you are sponsoring a Charity or Sports Group Demand your Website Address be included next to your Company Name

Offline Tool #7 - Put Your Website Address on your Uniforms

Offline Tool #8 - Put Your Website Address on all of your Business Merchandise

Offline Tool #9 - Incorporate Your Website Address Into Your Logo

Offline Tool #10 - Put Your Website Address On Your Press Releases